SUBSCRIBERS of proudly Nigerian Pay TV, HiTV will have more to cheer for as it again slashed its monthly subscription even as they have added value. Mr. Toyin Subair, Managing Director and Chief Executive Officer, Hi Media owners of HiTV at a briefing in Lagos on Monday announced the price slash describing the development as a way of ensuring that Nigerians enjoy more quality content at a price that is more than affordable.

Subair said: “From today, the monthly subscription for Premium bouquet of HiTV that went for N6, 000 has been slashed to N3, 500 but the Correct Bouquet still goes for N1, 900,” he announced to a loud applause from the large group of pressmen. The price reduction plan according to Subair has been in the pipeline since early this year and was scheduled to start this August. “We are going ahead with the plan, so now our valued subscribers can watch premium sport, movies and enjoy music at a far reduced price Nigerians deserve to enjoy quality programmes at a price that won’t kill them, we would have reduced the price before even if we had the Premiership right because the plan has been hatched for some months now,” he submitted.

So for an affordable N3, 500, Nigerians can now enjoy what they have been paying N6, 000 for. “At the moment we also boast of premium sports content such as the biggest football show in the world, the UEFA Champions League, Carling Cup, Europa Cup and of course Italian Serie A, for sports lovers. But then, HiTV has an array of channels that it continues to acquire (31 channels now and still counting) that cater for all categories of viewers.

We are bringing in 10 more new channels in a couple of weeks. For kids, there is Hi Kids, Kids Co and Nickelodeon, for movies, we have Hi Movies, Hi Mix, etc, for news (both foreign and local) there is BBC, Sky News, and Al Jazeera and Hi News, Amuludun, Biscon, TVC etc take care of local programming and for entertainment, Hi Nolly is one of the best movie channels one can get in this part of the world and plans are on to ensure that all the films you watch on Hi Nolly are all new films. We now have a new Channels Manager who is doing the best she can to make this dream a reality. So in the next couple of weeks, it is a new Hi Nolly that you will be seeing. For viewers of religious programmes, God TV, Dove Vision etc are just there to take care of their needs.