As the Coca-Cola “Open 4 Happiness” promo which was unveiled in celebration of the golden jubilee of Nigeria ’s independence gathers momentum, winners have started emerging across the country.
A breakdown of the daily winners released by the company showed that not less than 1,000 Nigerians have won cash prices of between N5, 000, N10, 000 and N25,000 on a daily basis, since the promo was unveiled few weeks ago.
Coca-Cola has already set aside over N300 million as price money, to be won by Nigerians, as part of its activities to mark the celebration.
As a universal icon of happiness, Coca-Cola, has through numerous campaigns continued to refresh and inspire moments of happiness in the lives of Nigerians.
Marketing Director, Coca-Cola Nigeria Limited, Austin Ufomba, said the campaign is part of the ‘Open Happiness’ campaign of the brand which was also the messaging platform for the just concluded FIFA World Cup tournament.
He said Nigeria ’s attainment of the golden age of fifty is a momentous milestone in the life of a nation and Coca-Cola known for its positive outlook about life is set to celebrate with Nigerians in a unique way.
Ufomba, who noted the campaign goes beyond marketing, said, “it is a social and a cultural celebration of Coca-Cola’s bond with the people of Nigeria.”
“Built around the theme; “A New State of Happiness” the campaign depicts the paradigm in which a positive expectation of Nigeria ’s future is portrayed. It represents the future Nigeria that all the citizens look forward to. This sense of happiness and hopeful optimism, is the “Naija spirit” that keeps the Nigerian going even in the face of challenges. This optimistic spirit of Nigerians is what makes him or her one of the happiest individuals and that is the spirit that Coca-Cola wants to celebrate with Nigerians,” he added.
The campaign, is an ‘Under-the-Crown’ promotion involving 35cl and 50cl returnable glass bottles.
“All a consumer has to do is to buy a bottle of Coke, Fanta or Sprite, look under the crown and see either a unique code or ‘Try Again’ message. He or She is expected to SMS the unique code under the crown to a short code (33665) and automatically qualify for a raffle draw. Consumers stand a chance of winning daily cash prizes of between N5, 000, N10,000 and N25, 000,” the marketing director said.