MTN Nigeria once again took the nation’s telecommunications landscape by surprise when it rolled out three pocket-friendly initiatives: MTN Magic Number; MTN Talk-On and MTN Family and Friends on Thursday.

Speaking at the product launch, the company’s Chief Executive Officer, Ahmad Farroukh described the new change in the Network’s tariff as “one that every customer can experience in a tangible way.”

Highlighting the true value inherent in the tariff discount, Farroukh explained that “it enables every customer to enjoy the unbeatable value of the MTN Magic Number. Every customer can make free on-net calls to and from one number for 30 whole days and nights.”

For those who make long calls, Farroukh explained that “MTN Talk-On ensures that both your conversations and purse strings remain unbroken. This is because it offers the lowest first minute call rate in the market and an incredible 25k per second for the rest of the day.”

He stated that since 2001, MTN had been committed to offering true value that enriches lives in tangible ways.