Leading telecommunications service provider, Airtel Nigeria is offering its customers throughout the country the opportunity to win brand new LCD television sets for free in a new Bonanza announced tagged Airtel Feel Free Bonanza.

During the period of the Airtel Feel Free Bonanza, Airtel Nigeria will give away 100 new Samsung LCD televisions to 100 lucky customers in 100 days for absolutely free.

The Bonanza, which starts on Monday, February 21st and will end on May 28th and winners will be selected during weekly draws.

Airtel says the offer is designed to excite and reward customers from various parts of Nigeria for their loyalty. This is the first time in the history of promotions in the telecom industry that any operator will give away big ticket prizes using points earned from free-of-charge SMS entries from customers.

Participation in the point-based interactive trivia is through SMS. To opt in for the Bonanza and earn points, participants are required to send the keyword “feel free” by SMS to the short-code 333. Customers will not be charged for any SMS sent to the short-code.

Speaking on the Bonanza, the Chief Operating Officer & Executive Director, Airtel Nigeria, Deepak Srivastava, said the telecommunication company in its typical innovative and creative fashion has yet again introduced another dimension into the conduct of promos and offers in the industry by giving out prizes without customers paying for participation.

Srivastava explained that the bonanza, which is open to new and existing customers, presents Airtel another platform to stimulate, delight, and incentivise customers for their / loyalty to the brand.

Winners will be selected in a truly transparent manner and duly present winners with their winnings as promised. The 100 winners will be selected from a pool of entries using a fully computerised and randomized raffle (Draw) system.

To further underline the transparency of the process and sustain Airtel’s well known credibility in conducting consumer promotions, Airtel has engaged the services of renowned system, processes and applications audit firm, TCQ&A, to supervise the draws and prize redemption processes in line with the rules set by the regulatory authorities.

The processes of participation in the Airtel Feel Free Bonanza have been deliberately simplified to make it easy for many Nigerians to participate and win prizes irrespective of their educational level, social and financial profile

To improve their chances of winning customers are advised to make as many attempts as possible, because the more questions a participant answers correctly, the more points the customer will earn and, therefore, the higher the number of entries.