An information directory firm, 7411 Bureau of National Directory Information, has expressed its readiness to partner with the Federal Government on effective traffic control during the yuletide and for the duration of the re-construction of the Lagos-Ibadan Expressway.

The company said the partnership would also ensure smooth and gridlock-free movement on the expressway, according to a statement by the Chief Executive Officer of the company, Mr. Desmond Okeowo, on Wednesday.

In a proposal to the Minister of Works, Mike Onolememen, through the Director, Federal Ministry of Works, South-West, Kabir Abdullahi, the 7411 Directory operator said its world-class call centre would be opened during the yuletide for road users.

This, he said, would enable motorists to have “effective interactive conversations with call centre executives on road updates, traffic snarls, roadside help and recovery, accident and emergency updates, ambulance dispatch and help telephone numbers.”

He said, “In line with the minister’s plans, the whole exercise is to give a hitch-free travel experience to road users around the festive period.”

Okeowo said the firm’s control room operators would contact the 24-hour surveillance team every hour and would relay appropriate messages over the telephone to motorists.

He said, “It will also be in the arrangement that accident scenes be reported so the 7411 Bureau of Information can feed other road users with such information before they set out on their journeys.”

According to him, massive gridlock and traffic jams abound on the highways because travellers and road users don’t get up-to-date information before they set out.

“But that will be a thing of the past as we are set to help ourselves,” he added

Okeowo urged road users to be vigilant, maintain speed limits and to kindly call 7411 and report scenes of accidents or any irregularities on the road while they commute.

“This is what we call ‘Generous caller feedbacks’ that will allow us share such up-to-date information with other road users when they call us too. Our aim primarily is just to save lives and be our brothers’ keepers,” Okeowo said.