Culture is intangible and yet defines people's identity through the values and taboos they champion and decry, respectively.

These values have an impact on the thought processes, what people understand as bad or good and, therefore, determine their responses accordingly.

It determines what they eat, wear, attend to, talk about, appreciate, or even scorn at.

It defines hierarchy of respect, fear and love. It defines relationships and basis of trust and cooperation. Taboos and values become social laws of contract; for example the cow culture; where a bond borne of cow-giving in the Rwandan culture transcends everything.

Such relations are expressed in cultural practices, birth, marriage or even death.

Since globalisation connects people culturally through creative industry and supra-national governance structures, systems, procedures and practices, dominant societies may, as we have witnessed, be tempted to impose their value systems to the less developed parts of the world.

This does pose a danger of discontinuous development, exclusion, marginalisation, inequality and inevitably conflicts.