The Kashmir Anthem Song is dedicated to separatist militant Burhan Wani, whose death in July sparked the worst violence the region has seen for years.
Disputed Kashmir is claimed in its entirety by India and Pakistan and has been a flashpoint for decades, sparking two wars between the countries.
Released last week, the song emphasises Pakistan's claim to the territory.
It begins with a voice-over by producer Omar Ahsan, who vows that this land (referring to Pakistan) will ensure that Kashmir's struggle (for freedom) shall continue.
The track sounds like a rock ballad at times, with electric guitar riffs and fiery vocals. But it is also infused with traditional Sufi music.
Screengrab from the music video shows Kashmiri protestersImage copyrightOMAR AHSAN
Image caption
The president of Pakistan-administered Kashmir was present when the song was launched
"We wanted to reach out especially to the younger generation who connect with new music and don't go for old, traditional things. This music style has folk tunes that evoke pain and grief in a way that will appeal to the younger generation. There is melody, romance and pop," Mr Ahsan told the BBC.
He claimed that within 48 hours of its release, the anthem received more than 20,000 views and 1,000 shares
The song has received a lot of attention in the Pakistani media. It features singers Ali Azmat, Umair Jaswal and Alycia Dias. Several Pakistani artists refused to sing on the track, fearing a backlash from their Indian fans. One of the singers, Umair Jaswal, claims he has lost at least 10,000 fans from "across the border" on his Facebook page after posting news about the song.
But he insists the "anthem" is not anti-Indian in its content.
"We have a humanitarian issue going on in Kashmir," he told Pakistani newspaper The Express Tribune last month. "It's time we put the focus back on Kashmir."