Messaging and voice API company, Route Mobile Limited Tuesday restructured its business to align with worldwide strategy.

The new structure, to be effective immediately, is aimed at driving growth and profitability across the organization while aligning the company’s international strategy and operations, it said in a statement.

The Mumbai-based company aims to follow a regional structure on the back of company’s recent international expansion.

With Rajdip Gupta as a group CEO, the company appointed Tushar Agnihotri as India chief executive, Sharad Kumar Thukral as chief executive of Middle-East & Africa markets, and Jeroen Weijenberg as a chief executive for the European market.

“This new international company structure will allow us to move quicker and become more agile. By appointing inspirational and experienced global leaders we are laying the foundation for Route Mobile to flourish as a leader in messaging and voice API solutions,” Rajdip Gupta, Group CEO & Co-Founder of Route Mobile said.

The new structure, according to the company, will facilitate a tailored approach to create better synergies with customers, leveraging local market knowledge.