The organising committee of the 23rd edition of the Nigeria University Games Association (NUGA) Games to be hosted by the University of Benin, (UNIBEN) is seeking N3 billion to successfully host the games.

This much was disclosed by Chike Okolocha, a professor at UNIBEN and chairman of the organising committee. According to Okolocha, a dinner to raise the needed funds will take place on Wednesday, January 19, 2010 at the Lagoon restaurant on Ozumba Mbadiwe Street on Victoria Island in Lagos. The time of the event is scheduled to commence by 7pm.

Expected at the occasion is Babatunde Fashola, Governor of Lagos State who is an Alumnus of UNIBEN and who will be Guest of Honour. Also expected to be in attendance are John Abebe, Chairman of Inducon Group who will be chief launcher, Oba Otudeko, Chairman/CEO of Honeywell Group and Aigboje Aig_ Imokhuede, Group Managing Director of Access Bank.

The NUGA Games is a biennial games involving Nigerian universities. The first edition of the games took place in 1966 at the University of Ibadan (UI), two years after two trophies were donated for competitive sports among West African universities by businessman, Samuel Manuwa. The donation of the trophies had led to the formation of NUGA in 1966.

Organisers say this year’s edition of the games will be markedly different from previous ones. As proof of their intentions, they have signed on new media and publicity and marketing consultants to repackage the event.

Sunny Adun, Chairman/CEO of DBN, the firm saddled with publicizing and marketing the games, said this year’s edition will be unlike anything seen before:

“This year’s edition of the games, which has been tagged “UNIBEN 2011” will be special. It would be a truly top notch 21st century event. Everyone connected with the hosting of the event_the organising committee, the marketers and the whole UNIBEN itself, are working round the clock to ensure that it would the most memorable in the annals of the games. By the time the games end, we want everyone to be talking it,” Adun said.